E-commerce project raises more funds for leading charity
ActionAid UK have long recognised the importance of using the web to reach and interact with their audience.
They use the website to campaign, inform, educate and raise funds. To meet one of ActionAid's strategic aims Ichameleon developed a fully integrated ecommerce system that works with their existing content management system (also developed by Ichameleon).
Stuart Johnson, Ichameleon MD says "We've been fortunate enough to work with ActionAid over a number of years and they have a very well thought out strategy for their website. They always try to deliver exactly what their audiences worldwide require and the ecommerce solution allows individuals to support ActionAid at the click of a button".
The ecommerce system powers the ActionAid store which can be fully managed by in-house staff. They are able to add new products, including monthly direct debits for supporters, and take secure payments online in a variety of ways through a secure links to their bank.
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