ActionAid UK: Annual Review 2002 and 2003

"Ichameleon's pro-active approach has been instrumental in helping ActionAid achieve success on the web. The increase in traffic that we have seen as a result of their strategies has secured many new supporters to help in our fight to eradicate poverty and injustice"

David Elthalion, Website Manager


You expect Annual Reports to give you detailed information and a clear insight into an organisation's achievements and aspirations. You would not necessarily expect them to be highly engaging and slick multimedia productions.

ActionAid's 2002 and 2003 Annual Reports, produced by Ichameleon, bring the many achievements of ActionAid to life with microsites containing:

  • Case studies that focus on the human stories behind the work
  • Detailed financial information that cannot be tampered with online
  • An exciting future agenda and details of how supporters can get involved
The site captures the energy of the organisation and is a celebration of all that they have achieved in the past year. It also, we hope, stirs supporters to do even greater things in the future.

The site uses Flash technology to create interactive case studies and deliver financial information, but it has been thoughtfully used so as not to hinder delivery of the core information.