Greater Manchester Police: Stop Street Crime campaign
Leading brand agency NorthStar asked Ichameleon to work with them on a project to raise awareness of street crime for Greater Manchester Police. The aim was to alert the public to preventative methods of reducing crime.
The campaign was aimed at the 16-24 age group, predominently students, and as such a print and poster campaign was targetted in campus areas. In addition the audience were approached online with e-cards, an email marketing campaign and screensavers produced by Ichameleon.
The screensavers used illustrations by our in-house artists and designers, which were animated and could then be installed on any Windows PC.
The screensaver can be downloaded and installed by clicking the link to the right.
